How we can help you know your customer and engage them when and where they are in realtime
Tracking Plan design and implementation
The key to success with customer data platforms and marketing lies in the analytics tracking plan, outlining specifics of data collection and guiding data-driven decisions.
Tracking plans ensure consistency in data collection, crucial for accurate analysis and effective goal-setting within your organisation.
Data tracking plans provide clear instructions for collection and reporting, reducing dependence on specialists. They foster collaboration among teams by enabling independent data access and analysis.
Twilio Segment does this with a feature called Protocols that also automates the governance to make standardising and data quality a breeze.
Identity Resolution
Once a tracking plan is in place and your user journey is mapped out. The next step is ensuring that data collected or sent to all your systems are related to the same customer or prospect.
Setting up an Identity Resolution Graph in Segment is an easy way to ensure that Identity Resolution is automated and consistent at scale.
We analyse and design Identity Resolution mapping suited to your customer data from disparate systems across your organisation and align them to a single customer profile.
Audience Building
We help in designing and building audience segments that are efficient, flexible and purposeful that align with the marketing and engagement activities that your business needs across all your channel experiences.
This also allows for consistent engagement, experience, tone of voice and measurement for your customers and the experiences you design throughout the customer lifecycle.
We ensure that customer segmentation covers 4 main categories; Demographics, Engagement, Behaviours, and Psychographics.
Journeys and Destinations
Another service we are proud to offer is the capability to build on all the other foundational work to build automated Journeys utilising all your destinations.
Imagine being able to segment your leads and send them an email. Easy right? but what about if you could detect if they opened or clicked the email and returned to your website but didn’t buy anything within a certain time, add them to your retargeting campaigns in your ad platforms?
Or send a follow up email/sms? or personalise content on your website to suit their interests?
Segment Journeys allows you to design and automate your user experience, where your imagination is the limit.
Audience Building
We help in designing and building audience segments that are efficient, flexible and purposeful that align with the marketing and engagement activities that your business needs across all your channel experiences.
This also allows for consistent engagement, experience, tone of voice and measurement for your customers and the experiences you design throughout the customer lifecycle.
We ensure that customer segmentation covers 4 main categories; Demographics, Engagement, Behaviours, and Psychographics.
Data strategy
We partner with your business to develop a strategy for using a CDP to drive business growth, achieve your goals and improve customer experience. This will include identifying key objectives, setting up measurable KPIs, and developing a roadmap for implementation.
Some key benefits of CDP strategy development include:
Identifying objectives: By developing a CDP strategy, we can identify the key objectives and set specific goals for achieving them. This can help ensure that the CDP is aligned with the overall business strategy and objectives.
Setting up KPIs: A CDP strategy will help define key performance indicators(KPIs) to measure the success of CDP initiatives. This will help your business track progress and identify areas
for improvement.
Developing a roadmap: A CDP strategy will include a roadmap for implementation, outlining the steps required to set up and use the CDP effectively. This will help your business plan and execute CDP initiatives in a more organized and efficient manner.
Allocating resources: A CDP strategy can help your business allocate resources effectively, ensuring that you have the necessary budget, staff, and other resources to support CDP initiatives.
Overall, CDP strategy development is an important step in getting the most out of a CDP and driving business growth and improved customer experience.
Ongoing support
CDPs are constantly evolving, and your businesses may need ongoing support to keep up with the latest developments and ensure that you are getting the most out of your platform. We provide this ongoing support to help your business stay ahead of the curve and help to steward best practices for data management and marketing campaigns. This can include training, monitoring and checkup services.
Integrations
We provide support during the implementation process to ensure that the CDP is set up correctly and that your business is able to start realizing the benefits as soon as possible.
Integrate data from various sources, such as websites, social media, and CRM systems, into the CDP. This can include mapping data fields, testing integrations, and troubleshooting any issues that may arise.
Check Up
CDPs are constantly evolving, and your businesses may need ongoing support to keep up with the latest developments and ensure that you are getting the most out of your platform. We provide this ongoing support to help your business stay ahead of the curve and help to steward best practices for data management and marketing campaigns. This can include training, monitoring and checkup services.